The advent of the World Wide Web has made it imperative for organizations to place information of their business on the Web, in order to attract a global audience. The benefit of this medium of marketing is that, it has no geographical limitation. The User just needs a computer connected to the internet or a mobile device with internet access and voila he/she is already surving.
The Interactive nature of Social media can be used to create tremendous online marketing for brands, as such, revenue can be garnered from that platform. Social Media development is very key.
Blogs are online News mediums, notable blogs in Nigeria are Linda Ikeji, and Bella Nija, and they sell tr ends in the enter tainment, edutainment, politics and life style.
The Ubiquitous nature of the mobile device has made apps a major part of our lives and business, an estimate one hundred million phones in Nigeria, and six billion globally, the market penetration effects of this medium cannot be ignored. Apps are software programmes designed to run on mobile devices.
Apps to solve particular industry niche problems on the following platforms: Android, blackberry, windows, iphone, IOS using either the following technology : J AVA / H T M L / H T M L 5 - A N D R O I D , O R JAVA/HTML/HTML5/ BLACKBERRY OR C# /JAVA/HTML/HTML5/ WINDOWS OR JAVA /HTML/HTML5/IOS.
POS(point of sale terminals),wireless payment mediums, e-commerce payment mediums (online payment solutions delivery) are trend factors at a global scale. People are c o m f o r t a b l e u s i n g t h e i r m o b i l e p h o n e s ( M o b i l e M o n e y ) t o d e p l o y payments solutions(Bank to Bank transactions or inter-Bank transaction, or even inter – country transactions).
The trend now is mobile info-tainment, games downloaded, played online, shared on facebook or on web pages of companies are major revenue earners. It's par t of the interactive world we live in today.
Portals are website that are usually connected to a database for large users, a typical portal can be built for Universities, Banks, and Government Agencies or even for Governments of Countries, and private companies, they usually involve heavy bandwidths, and scalable database architecture for concurrent user experience.
Managing information of brands, marketing communication concepts, softsell magazines, updating information on blogs/ websites of companies etc.
Digital Music distribution is the order of the day, as Artist tend to shore<br /> up revenue on this platform ,some firms is this platform are :”iRoking, mymusic(new<br /> player), And Spinlet……….(case studies as we proceed)
Wikkies are generally used for information dissemination, they are mostly for educational purposes, to support online digital libraries, and has a global Audience/ writers/ contributors.
Statistical analysis, political polling, data mining and analytics are some of the ways to find out the out -come of an event, before it occurs. Companies all over the world want market research on products, market penetration, grass–root marketing index analysis etc.